Keep Visitors Coming Back
Don’t just market to new visitors; market to return visitors as well! There are a number of ways to do this:
Update your web site at least once a month!
Make sure ALL departments are using the web site to communicate. Not just the marketing staff but, also, your volunteer manager, anyone who works with clients, your fund-raising staff, etc.
Have a place on the home page for announcements, upcoming events, links to blog updates, etc., so that a visitor to the home page can immediately see what’s new.
Create a subscription-based email newsletter to promote updates to your web site.
Create a way to allow people to receive updates about your web site via their RSS readers. For instance, you could create a blog at a free site like posterous that you use only to announce events, new services, updates to your web site, etc., and then link these announcements to appropriate places on your web site. Then, anyone who wants to can put your web site announcement blog into their RSS reader, and automatically receive updates whenever you post.